Overview

Submitting a well-detailed digital campaign request ensures our team can design and launch a strategy tailored to your needs. This guide outlines the key information you’ll need to provide to get started. If there is anything you are not sure of, no worries, indicate that and we'll make recommendations.


Steps to Submit Your Request

1. Log Into the Client Portal


2. Provide Campaign Details

Fill out the request form with the following essential information:


A. What is the Program or Product the Campaign is Promoting?

  • Clearly identify the specific program, product, or service.
  • Example:
    • Program Name: Online Master's in Education.
    • Description: A fully online master’s degree program targeting working educators.

B. What is the Goal of the Campaign?

  • Define the primary objective of the campaign:
    • Lead Generation: Capture email addresses or sign-ups.
    • Brand Awareness: Reach a wide audience to increase visibility.
    • Conversions: Drive enrollment, purchases, or another specific action.
    • Event Promotion: Boost attendance at webinars or on-campus events.

C. Who is the Target Audience?

  • Specify the intended audience, including demographics and psychographics:
    • Primary Audience:
      • Students, parents, education leaders, etc.
      • Example: Educators aged 25–50 in the U.S. interested in professional development.
    • Secondary Audience (if applicable):
      • Example: School administrators researching program options for their teams.
    • Geographic Targeting: National, regional, or local focus.

D. What is the Projected Budget?

  • Specify the overall budget for the campaign.
    • Example: $10,000 for a 4-week campaign.
  • If you’re unsure, we can provide recommendations based on your goals and audience.

E. What is the Timeline?

  • Provide key dates:
    • Campaign Start Date: When you’d like the campaign to launch.
    • Campaign End Date: The intended duration.
    • Example:
      • Start: April 1, 2024
      • End: May 15, 2024
  • Indicate if the campaign aligns with specific events or deadlines.

F. Do You Need Creative Production for the Ads?

  • Let us know if you need creative assets developed:
    • Yes, I need production: Provide details of the format (e.g., display banners, video, social posts).
      • Example: “I need three Facebook ads (static images) and one 15-second video.”
    • No, I have assets: Share the creative assets directly in the request (e.g., images, videos, ad copy).

3. Additional Information to Include

G. Messaging and Tone

  • Describe the core message or offer you want the campaign to convey:
    • Example: “Affordable online master's programs with flexible schedules for working educators.”
  • Specify tone preferences:
    • Professional, casual, inspiring, etc.


H. Performance Expectations (Optional)

  • Let us know if there are specific benchmarks or KPIs you’d like to achieve:
    • Example: “Generate at least 100 qualified leads within 30 days.”

I. Competitor Examples (Optional)

  • Share examples of similar campaigns you admire or competitors’ strategies:
    • Example: “XYZ University’s recent social campaign targeting working teachers.”

4. Submit Your Request

  • Attach any supporting documents, images, or videos.
  • Click Submit to send your request to our team.
  • You’ll receive a confirmation email with your ticket number.

Pro Tips for Success

  • Be Specific: The more details you provide, the better we can tailor the campaign to your needs.
  • Plan Ahead: Allow adequate time for strategy, setup, and approval processes.
  • Communicate Changes: Notify us promptly if timelines, budgets, or goals shift.

Need Help?

If you have questions or need assistance completing your request, contact support@sonoritygroup.com or your Account Manager.